Cycle Gear is a motorcycle accessories retailer featuring 165 stores in 39 states and an e-commerce website. The company is headquartered in Benicia, California. The business was founded in 1974 by Dave Bertram. The company founded the BILT and Sedici helmet brands in 2011. The company also founded Street and Steel and Hot-wired brands. In 2016, the company merged with RevZilla under the conglomerate Comoto Holdings Inc.. Four years later the group acquired two more companies J&P Cycles and Rever. Each company functions independently as a sister company.

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