Boutique La Vie en Rose Inc. is a Canadian lingerie retailer headquartered in Montreal, Quebec. The brand produces and sells a range of undergarments, sleepwear, and swimwear aimed at women in the 25-55 age group. Since 2003, La Vie en Rose also offered underwear, sleepwear, loungewear and swimwear for men under the brand name "La Vie en Rose MAN". In 2016, the company launched a new line for men called "LV96". As of September 2017, La Vie en Rose has permanently stopped offering products for men, explaining that "In order to focus on women's comfort and well-being, we will no longer carry our men's collection".As of April 2019, the company has over 190 stores throughout Canada as well as 56 international locations including a large presence in the Middle East particularly in Saudi Arabia, where the company has 25 stores, and the United Arab Emirates. The most recent Canadian addition is a store in Brandon, Manitoba. The most recent international addition is a store in Astana, Kazakhstan which opened in January 2011. The company has plans to expand to ten new countries by 2013 which is set to include locations in India, China, Australia and Georgia.

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