r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product. Ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all. from eyeshadows, eyeliners and lashes to highlighters, lipstick and plumping lip gloss, this vegan, cruelty-free brand provides you with the tools you need.