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The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1966 to supply climbers, the company's logo draws inspiration from Half Dome, a distinct rock formation rising over 8,700 feet (2,700 m) above sea level in Yosemite National Park. By the late 1990s, the label had expanded beyond outdoor enthusiasts by focusing on street couture and since the 2000s it is regarded as a streetwear style symbol label. In 2000, it was bought by VF Corporation.
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