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ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.In 2017, Zak was named one of Fast Company's "100 Most Creative People".In 2019, Zak and Spector received an EY Entrepreneur of the Year Award for the Northern California region.In 2021, NPD Group named ThirdLove the "third largest online intimate apparel brand" in the US, behind Victoria's Secret and American Eagle's Aerie brands.
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