Braun GmbH ( "brown"; German: [bʁaʊn] ) is a German consumer products company founded in 1921 and based in Kronberg im Taunus. The company is known for its design aesthetic from the 1960s through the 1980s, which included products such as electric shavers, radiograms and record players, movie cameras, slide projectors, clocks, and small kitchen appliances for which "Braun became shorthand for reliable, no-nonsense modernist goods."From 1984 until 2007, Braun was a wholly owned subsidiary of Gillette, which had purchased a controlling interest in the company in 1967. Braun is now a subsidiary of Procter & Gamble, which acquired Gillette in 2005.